Zefang Zoe Li
Designer & Animator

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Project — Product Design  

LimeCrime Marketing Campaign



The LimeCrime marketing campaign is to enhance the brand identity of unique products and affordable prices.

UI/UX; Research; Motion Graphic







1
Problem

These kinds of situations always happened to me: get ready for a day trip, but can not find the right color of eyeshadow to match with the dress code; walk into a party and realize myself look the same as everyone in the room.


2
Insight

A cosmetic delivery app that can send me the product I need and save me out of an awkward situation.
3
Solution


LimeCrime, which has the most unique and affordable product, can give full play to its brand identity and solve problems at the largest scale in this campaign.



DESIGN CRITERIA



1
Clear


Simplify user processes and guide users to the best solution in the simplest form.


2
Playful


Create a platform that allows the user to experiment with every color of the rainbow and escape from looking like everyone else.

TARGET AUDIENCE


1
Creativity


LimeCrime has created a variety of trends and innovations that have swept the industry and expect more creators to bring miracle.





2
All genders


After all, LimeCrime are the makeup for all kinds of unicorns.

INFORMATION ARCHITECTURE

1
Site Map



2
Wireframe
 

USER INTERFACE



















1
Set Your Location


We allow user to drag the map or type in their location
 



















2
Home Page


The home page is an overview of all the four sections provided for the user. 


















3
Next Product

Browse different products.


















4
Navigation

A more intuitive navigation that guides users more clearly.


















5
Change Color

Easier color selection can increase purchasing efficiency.


















6
Send Now

We will eliminate redundant steps and get the goods delivered to users as quickly as possible.

DIGITAL-FIRST PROMOTE





















INSTAGRAM STORY

LimeCrime, a digital-first brand, will take advantage of the social media platform for campaign promotion.

STATIONARY




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