Project — Product Design
LimeCrime Marketing Campaign
The LimeCrime marketing campaign is to enhance the brand identity of unique products and affordable prices.
UI/UX; Research; Motion Graphic
1
Problem
These kinds of situations always happened to me: get ready for a day trip, but can not find the right color of eyeshadow to match with the dress code; walk into a party and realize myself look the same as everyone in the room.
Problem
These kinds of situations always happened to me: get ready for a day trip, but can not find the right color of eyeshadow to match with the dress code; walk into a party and realize myself look the same as everyone in the room.
2
Insight
A cosmetic delivery app that can send me the product I need and save me out of an awkward situation.
Insight
A cosmetic delivery app that can send me the product I need and save me out of an awkward situation.
3
Solution
LimeCrime, which has the most unique and affordable product, can give full play to its brand identity and solve problems at the largest scale in this campaign.
Solution
LimeCrime, which has the most unique and affordable product, can give full play to its brand identity and solve problems at the largest scale in this campaign.
DESIGN CRITERIA
1
Clear
Simplify user processes and guide users to the best solution in the simplest form.
2
Playful
Create a platform that allows the user to experiment with every color of the rainbow and escape from looking like everyone else.
TARGET AUDIENCE
1
Creativity
LimeCrime has created a variety of trends and innovations that have swept the industry and expect more creators to bring miracle.
2
All genders
After all, LimeCrime are the makeup for all kinds of unicorns.
INFORMATION ARCHITECTURE
1
Site Map
Site Map
2
Wireframe
Wireframe
USER INTERFACE
1
Set Your Location
We allow user to drag the map or type in their location
2
Home Page
The home page is an overview of all the four sections provided for the user.
3
Next Product
Browse different products.
4
Navigation
A more intuitive navigation that guides users more clearly.
5
Change Color
Easier color selection can increase purchasing efficiency.
6
Send Now
We will eliminate redundant steps and get the goods delivered to users as quickly as possible.
DIGITAL-FIRST PROMOTE
INSTAGRAM STORY
LimeCrime, a digital-first brand, will take advantage of the social media platform for campaign promotion.
STATIONARY
