Zefang Zoe Li
Designer & Animator

Work🔨   Sketch💡   About ⚙️

Hey! I am a UI/UX designer and animator based in New York. My main focus is on Experience(**) and motion(*) design through new technology. I am passionate about finding a common experience between the audience and myself across all fields of work.

Feel free to DM me for collaboration or design, art and sci-fi conversation!               


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01. SOUNDTRACK TO YOUR GALAXY CREATOR CONTEST


Samsung and SoundCloud have teamed up
for the Soundtrack to Your Galaxy Creator Contest.

 
Working with Art Director as design lead for Web Design and Branding

2022 Fall





02. DIGICORE on pandora


In 2022, we will keep up the momentum and continue to expand our partnership with Pandora - launching stations fueled by SoundCloud Scenes.


Working with Sr.Designer as Motion deisgner

2022 Fall





Working with the Creative Director as web design lead
to refresh the UI and information structure of the site.

Web Design; Information Structure Design

2022 Summer







Fan-Powered Royalties Site Refresh 🔗


Working with the Sr.Designer to refresh
the UI/UX, and motion graphic of the site.


Web Design; Motion; Branding

2022 Spring







SoundCloud Social Campaign(Reels)

Motion Design; Graphic Design

2021 Spring - 2022 Spring







03. LIMECRIME


A cosmetic delivery app that can send me the product
I need and save me out of an awkward situation.


UI/UX Design; Motion Graphic; Branding

2019 Fall - 2020 Spring









04. soound

This project started with the idea of "create an App to simulate how to interact with me", later on, it turned into an individual interactive project. However, because of the previous  idea of "simulate how to interact with me" I got a chance to develop some unexpected  feature from a different perspective than how I usually think.

UI/UX Design; Motion Graphic;Branding
2019 Fall - 2020 Spring








05. EMOPLANT


This project is to explore the boundaries between humans and machines, and to discuss the impact of technology from the moral, cultural and social levels. We also hope to use this opportunity to trigger more discussions about modern technology.

Concept Developmnet; UI/UX Design; Motion Graphic; Branding

2020 Spring











06. MEGALOPHOBIA IS THE NEW AESTHETICS.


This project is based on my observation of how artists and the production industry using Megalophobia as a topic to rich up the experience of the work.

Interactive design; Motion Graphic; Concept Development

2019 Fall





Mark